Brand Manager, Oncology (Hematologic cancer)
About this opportunity
Role Purpose:
To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives.
Key Responsibilities:
Support development and refinement of brand strategy through analysis of customer insights, market trends, and competitive dynamics
Contribute to annual brand planning and tactical prioritization in partnership with the Marketing Director and Brand Manager
Identify opportunities to enhance customer engagement and drive brand performance through data-driven recommendations
Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns)
Plan and execute MR training programs aligned with brand strategy
Drive development and approval of marketing materials in collaboration with Medical, Compliance, and Legal
Monitor campaign performance and optimize based on data and insights
Collaborate with Sales for effective rollout and incorporate field feedback
Coordinate cross-functional stakeholders to ensure smooth and compliant execution
Support implementation of brand strategy defined by Marketing Director and Brand Manager
Leverage digital tools, data, and technology to enhance execution quality, optimize marketing activities, and drive continuous improvement
Ensure all marketing activities are executed in full compliance with internal governance, policies, and regulatory requirements, maintaining high standards of quality and risk management
※職務内容および勤務地の変更範囲は会社の定めるところとする。
必要な条件 Basic Qualification
3–6 years experience in pharma marketing or related roles
Strong execution and project management skills
Ability to work independently
Cross-functional collaboration experience
望ましい条件 Preferred Qualification
Experience in oncology or specialty care
Experience in launch or brand environment
Analytical capability (performance tracking/data analysis)
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact [email protected] . Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 265 comparable Manager Marketing roles across 60 biopharma companies.
Salary context
63 of 265 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 265 comparable roles
+ 36 more countries
Seniority mix
265 of 265 peers have a known seniority level
Therapeutic area mix
74 of 265 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.