Associate Director, Marketing Program Governance
About this opportunity
#LI-HybridAs Associate Director, Marketing Program Governance, you’ll play a pivotal role in shaping how digital marketing operates at scale, with the opportunity to make a visible, enterprise-wide impact. You will establish above brand governance for digital and channel marketing, ensuring consistent, compliant execution while strengthening digital experiences through proactive risk management and operational excellence across the US Integrated Marketing Organization. This highly visible, transformational role is ideal for someone who thrives on driving clarity, speed, and confidence through well designed processes, standards, and cross functional collaboration.This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 5% travel as defined by the business (domestic and/or international).
Key Responsibilities: Partner cross‑functionally to enable compliant activation of marketing programs, features, and enabling technologies.Ensure consistent, efficient application of above‑brand executional requirements across digital and marketing channels.Lead governance forums, for example, the Marketing Implementation Strategy Team (MIST).Enable digital innovation across the enterprise, leveraging AI and emerging technologies where appropriate.Lead assigned governance initiatives and act as a subject matter expert for marketing program execution.Simplify and standardize digital engagement processes using Agile methodologies and clear content standards.Co-define business requirements, technical specifications, testing, and deployment for compliant marketing solutions.Strengthen Material Approval Process effectiveness through upstream, in‑stream, and downstream oversight.Translate complex requirements into clear guidance, communications, and working practice documentation.Execute optimization cycles to improve process effectiveness and marketing material lifecycle performance.Essential Requirements: Bachelor’s degree required preferably focused in business, marketing, digital media, computer science, engineering, or communications.At least five years’ marketing experience in pharmaceutical/biotechnology or digital marketing operations roles.Experience leading Agile Methodologies or lean Six Sigma Demonstrated experience leading cross‑functional teams and influencing change in complex, regulated environments.Proven experience supporting product, marketing, technology, or digital launches as well as strong project and process managementWorking knowledge of United States pharmaceutical regulatory and compliance requirements for advertising and promotion with proficiency in MLR process and systems, including but not limited to Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflowStrong understanding of the advertising and creative development lifecycle, including digital channels.Comfortable interacting with all levels of the organization, including senior leaders with exceptional facilitation skills to drive consensus quickly in a progressive, change intensive environment.Desirable Requirements:At least one year of experience in marketing strategy, management consulting, information technology consulting, or analytics roles.Experience with channel execution applications: Drupal or SFMCNovartis Compensation Summary:The salary for this position is expected to range between $160,300 and $297,700 per year.The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 288 comparable Associate Director Marketing roles across 60 biopharma companies.
Salary context
66 of 288 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 288 comparable roles
+ 35 more countries
Seniority mix
288 of 288 peers have a known seniority level
Therapeutic area mix
74 of 288 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.