Marketing Manager

Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives . Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China . Interface with medical, GAMA and other functions as supporter.

Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities

Execution of brand tactitcs

Translate brand strategies to POA for responsible brand as supporter;

Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

Develop brand promotional materials and training

Develop brand DA, promotional slides, publication if needed and internal traing materials;

Train Field Force on product strategy and POA;

Support to develop brand plan & management & cross-functional leadership

Analyze market trend, competitors situation to support developing brand strategy;

Explore customer insight and brand value proposition to support developing brand strategy;

Track progress towards brand target timely;

Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

Flawless execution in marketing activities and manage project independently;

Develop brand promotional materials and internal training materials;

Sales training;

Actively participate campaign development;

Shared Accountability  

BP & Op Plan and influence sales targets and brand A&P allocations;

Develop marketing mix & POA;

Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/RSIMs/LSOs  (For big strategic brand, need to all sales team)

Market Access Lead

Medical Affairs Lead

GCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree or above, major in Medical or Medicine

Good command of oral & written English

5-8 years marketing experience with above 12 months SBM experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical Skills

Acts Decisively

Seizes Accountability

Grows Self

Change Agile

Self Awareness

Commits to “One Pfizer”

Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insight

Strategic and operational business/Market planning

Market Execution

Marketing Innovation

Data analysis, interpretation and communication

Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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Marketing and Market Research