About this opportunity
-Local marketing leader responsible for shaping and driving the local marketing strategy across brands, ensuring strong market relevance, execution excellence, and alignment with business priorities. This role leads the development, localization, implementation and optimization of marketing plans, customer engagement approaches and operational programs that strengthen brand performance, accelerate market impact and create cross-brand synergies in the short and long term. Contributes to strategic business planning, tactical program design and implementation, and ROI assessment from a local market perspective.
Major accountabilities: Lead the development and execution of local marketing strategy across relevant brands, ensuring strong alignment with local market dynamics, customer insights and business prioritiesMonitor local market performance, competitive trends, policy environment and customer needs to identify opportunities, risks and required plan adjustments in a timely mannerManage ROI assessments of local marketing initiatives and work closely with Sales and other stakeholders to ensure high-quality execution and field adoptionLead collaboration with cross-functional stakeholders including Sales, Medical, Market Access, Regulatory, Finance and Training to align local marketing priorities and build strong organizational buy-inPresent local marketing strategy, business implications and action plans to senior management, especially in response to competitive threats, market shifts and emerging opportunitiesCollaborate with Global and regional teams on key strategic priorities, ensuring global direction is effectively translated into impactful local marketing plans and executionProvide leadership to the local marketing team, including coaching, capability building and fostering a collaborative mindset to support multiple brands effectivelyEnsure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resourcesLead local marketing readiness for new indications or priority initiatives, including local opportunity assessment, launch planning, customer engagement strategy and execution supportOversee local market research and insight generation, identify opportunities to strengthen customer-centric engagement, and drive cross-brand coordination to maximize the overall impact of local marketing resources and investments Minimum Requirements: Work Experience: Leading large and/or diverse multi-functional teams.Sales leadership.Process management.Experience managing large organizations.Experience working cross-functionally and trans-nationally.Project Management.Operations Management and Execution. Skills: Agility.Asset Management.Business Strategy.Commercial Excellence.Cross-Functional Collaboration.Customer Orientation.Digital Marketing.Healthcare Sector Understanding.Influencing Skills.Inspirational Leadership.Marketing Strategy.Negotiation Skills.Operational Excellence.People Management.Priority Disease Areas Expertise.Product Lifecycle Management (Plm).Product Marketing.Product Strategy.Stakeholder Engagement.Stakeholder Management.Strategic Partnerships. Languages :English.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 524 comparable Marketing roles across 89 biopharma companies.
Salary context
136 of 524 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 524 comparable roles
+ 44 more countries
Seniority mix
414 of 524 peers have a known seniority level
Therapeutic area mix
126 of 524 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.