Novartis Posted July 28, 2026

Director, Theranostics Marketing Strategy

East Hanover, United States Regular
Marketing Director

Novartis is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.

About this opportunity

#LI-HybridDrive the strategy for one of healthcare’s most innovative and rapidly evolving categories, shaping the future of Theranostics at Novartis. As Director, Marketing Strategy, you will lead portfolio-wide brand positioning, growth strategy, and integrated marketing initiatives that strengthen Novartis’s leadership in precision medicine. Partnering closely with cross-functional and Integrated Marketing Organization (IMO) teams, you will translate bold strategic vision into impactful customer experiences that accelerate adoption and deliver meaningful outcomes for patients.This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).

Key Responsibilities:Partner with the ED, Marketing Strategy to develop a cohesive and integrated marketing strategy and campaign, grounded in deep customer insightsOwn the Theranostics narrative and positioningEnable cohesion across brands and indications, avoiding fragmentation as the portfolio expandsPlay a key role in shaping long-term market development and category leadershipThink outside the box to drive best in class marketing strategies that align to brand goals and maximize business resultsFoster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectivesCollaborate with Product Strategy and I&A teams on integrated strategy, plan, and asset(s), as appropriateShare and embed knowledge on best practices to engage customers and change behavior across the full brand lifecycle and drive behavior changeEssential Requirements:Bachelor's degree in a related field is required; Master of Science, and/or MBA preferredAt least 7 years of experience in strategy, consulting and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scaleExperience in driving high performing brands/corporate strategy in highly competitive categories within the USMinimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scaleDemonstrated success building trusted, collaborative partnerships across diverse stakeholders and cross-functional teams, with a proven track record of fostering high-performing teamsTransformational Leader with strategic experiences to transform the business into next generation engagementProven ability to develop and execute strategic programs, resources, and initiatives on time, within scope and budget, leveraging strong financial acumen, operational excellence, and the detail-oriented ability to effectively manage multiple priorities in a fast-paced, deadline-oriented environmentStrong strategic agility with the ability to interpret market data, identify emerging opportunities, and convert insights into actions that drive customer engagement and behavioral change across highly complex brandsExcellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholdersDesirable Requirements:Recent experience with oncology or specialty treatments strongly preferredNovartis Compensation Summary:The salary for this position is expected to range between $185,500 and $344,500 per year.The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

Job details

Seniority
Director
Function
Marketing
Therapeutic area
Not listed
Location
East Hanover, United States
Employment type
Regular

How this role compares

Computed from every other active Marketing role in our database, not just this employer's listings.

We currently track 93 comparable Director Marketing roles across 18 biopharma companies.

93Comparable roles tracked
78Currently active
18Companies hiring similar roles
6Countries represented

Salary context

47 of 93 peers report a salary range (USD, annualized)

Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.

This roleSubject $185,500/yr – $344,500/yr
Lowest disclosed · Director, Global Marketing – Cenerimod · Mylan Inc. $112,000/yr – $236,000/yr
Highest disclosed · Sr Director, DTP, HIV, Long-Acting Treatment · Gilead Sciences, Inc. $261,375/yr – $338,250/yr
Peer group range $174,000 – $299,813 (median $259,448)

Where these roles are based

Top locations among the 93 comparable roles

United States84
United Kingdom3
Canada2
Japan2
India1
Spain1

Seniority mix

93 of 93 peers have a known seniority level

Director76
Senior Director17

Therapeutic area mix

30 of 93 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden

Oncology14
Neuroscience5
Cardiovascular / CVRM3
Immunology3
Dermatology & Aesthetics2
Rare Disease1
Respiratory1
Vaccines & Infectious Disease1

Similar opportunities

The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.

60%similar
Gilead Sciences, Inc. Foster City, United States Director
Same function Same seniority Same country
60%similar
Gilead Sciences, Inc. Foster City, United States Director
Same function Same seniority Same country
60%similar
Gilead Sciences, Inc. Foster City, United States Director
Same function Same seniority Same country
60%similar
Gilead Sciences, Inc. Foster City, United States Director
Same function Same seniority Same country
60%similar
Gilead Sciences, Inc. Foster City, United States Director
Same function Same seniority Same country
60%similar
Novartis East Hanover, United States Director
Same function Same seniority Same country

How we calculate "similar"

No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.

Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.

60%
Director, Market Access Strategy Cross-Portfolio
Gilead Sciences, Inc. · Foster City, United States · Director
Function Therapeutic area Seniority Country
60%
Director, DTP Promo, Long Acting Treatment
Gilead Sciences, Inc. · Foster City, United States · Director
Function Therapeutic area Seniority Country
60%
Director, Precision Health Advanced Capabilities Lead
Novartis · Remote Position (USA), United States · Director
Function Therapeutic area Seniority Country
60%
Director, Global Marketing – Cenerimod
Mylan Inc. · United States Remote Office, United States · Director
Function Therapeutic area Seniority Country
Unmatched or unknown dimensions score exactly the same: 0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.