Vaccines Digital Specialist

Vaccines Digital Specialist

In your role as  a Vaccines Digital Specialist, you will be responsible for planning, creating, and managing digital content and campaigns, including paid advertising and email marketing. You will also responsible for disease awareness campaign planning and execution to support vaccine strategy.

The role involves ensuring campaigns meet performance goals, compliance with industry regulations, and delivering a best-in-class customer experience across digital channels while collaborating with commercial operations for omnichannel execution.

Job Purpose

Lead omnichannel & digital marketing activities across channels to drive Vaccines strategy

Ensure best-in-class customer experience in our digital channels

Work together with the commercial operations team to implement best practice omnichannel platforms and ways of working

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will...

Digital content Creation and Management Plan & create engaging and brand-aligned digital content, including visuals, videos, infographics, and written materials

Digital Campaign / User Journey Management: Plan, create, and manage digital campaigns, including paid digital advertising, email marketing, 3rd party digital marketing

Ensure seasonal campaigns are run on time & budget to support the business and maximize the impact of annual events

Monitor and optimize campaigns for performance, ensuring they meet KPIs and ROI targets.

Analytics and Reporting: Utilize analytics tools to measure and report on the performance of digital marketing activities.

Compliance and Best Practices: Ensure all digital marketing activities comply with industry regulations and company policies.

Implement best practices in digital marketing to maintain high standards of quality and effectiveness.

Disease awareness campaigns Consumer campaigns for awareness

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

Experience in pharmaceutical and digital marketing

Experience with pharmaceutical and omnichannel execution of content and user journeys

Hands-on experience of content development and copy approval such as Content Lab

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

English and Finnish language is essential

Swedish language would be beneficial

Consumer marketing awareness campaign experience

Closing Date for Applications – Wednesday 19th August 2026

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people by the end of the decade. Our R&D focuses on discovering and delivering vaccines and medicines, combining our understanding of the immune system with cutting-edge technology to transform people’s lives. GSK fosters a culture ambitious for patients, accountable for impact, and committed to doing the right thing, making sure that we focus our efforts on accelerating significant assets that meet patients’ needs and have the highest probability of success. We’re uniting science, technology, and talent to get ahead of disease together.

Find out more:

Our approach to R&D .

Skills

Data to Insights, Digital Fluency, Digital Marketing, Digital Strategy, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Pharmaceutical Industry, Scientific Literacy

Finnish Salary Range: EUR 49,425 to EUR 82,375The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [email protected] where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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