Key Account Executive in Hanoi & North (Ha Noi, Vietnam)
About this opportunity
The Position
KEY Account Executive, Human Pharma
Driving KEY Account Performance: has the responsibility to meet / exceed KEY Account goals (targets, listing target, tender performance, etc.) for assigned product(s) within the allocated geography through achievement of related quantitative / qualitative KEY Account KPIs.
KEY Account Planning and Execution:
Create the Veeva KEY Account plan based on robust understanding of account potential, current contribution, drivers, barriers, Key stakeholders, critical success factors, resources required and desired outcome.
Executing KAM Customer Engagement Excellence - focuses on Account Plans by way of KAM Customer Engagement Model, tailored interactions with our target Account(s) / Key stakeholders and thereby strengthened partnership with our customers.
Lead cross-functional (e.g. Market Access, Medical, Marketing, Sales, HP Ops, etc.) collaboration to ensure successful execution of KEY Account plans and achieve desired outcome.
Compliance, Code of Conducts and Policies - Is responsible to ensure that all company and industry compliance topics / requirements are adhered, understood, monitored and respected within the immediate team.
Tasks & Responsibilities
1. Develop, monitor, execute and achieve / exceed KEY Account Plans in the assigned territory
Create, update and execute Veeva Key Account Plans aligned with the Key Account Manager's Plans:
Identify and segment target KEY accounts based on analyzing account potential, current contribution, drivers, barriers, Key stakeholders, critical success factors, resources required, setting SMART objectives
Create relevant action steps with clear goals, assigned responsibilities, milestones,timelines
Ensure the support to local distributors for tender listing and availability of Boehringer Ingelheim products in KEY accounts as required
Monitor implementation of KEY Account Plans regularly and take appropriate actions to address issues / under-performance to ensure achievement of objectives
Continuously identify new growth opportunities (i.e. new departments, prescribing / formulary reviews etc.)
2. Effective Account Engagement Capability facilitated by cross functional collaboration
Effective knowledge depth of health care system and Key accounts (e.g. stakeholders, listing processes, influence mapping etc.) to support local distributors and communicate confidently and competently with customers / accounts if being asked in relation to Boehringer Ingelheim products
Effective Customer Engagement Skill proficiency (Hybrid CEM KAM) and negotiation skills to achieve partnership/value creation opportunities with Boehringer Ingelheim
Comprehensive, actionable knowledge of the Hybrid CEM KAM steps and behaviours. Able to execute assigned account strategies (e.g. messaging / product presentations, overcoming objections etc.) within the customers' preferred communication channel
Digitally fluent / tech savvy, able to reliably utilise Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
Present to groups of customers, both face to face / screen to screen as required
Communicate and collaborate with relevant BI account management functions (Promotion, Marketing, HP Ops etc.)and work interdependently to ensure customer experience is personalised and relevant to them
Provide data driven analysis/actionable insights and reports (where necessary, e.g. listing process, drug bidding schedule, reports on activities etc.) recommending appropriate solutions for KEY Account Plan performance gaps and emerging opportunities during Business Reviews with Key Account Manager / cross functional team
3. Utilize Veeva CRM system, Datasight and standard reports to to monitor and maximize account engagement and productivity
Maintain / update correct & complete customer database / account profiling information (email address, other contact info) in Veeva
Active and regular monitoring of Account Performance and all relevant activity KPIs to track multi-channel customer interactions and their impact on account plan execution
Maximize productivity of KEY Account Plans by utilizing Veeva functions like Veeva Account planning, Reports and dashboards
Daily, factual interaction submissions in Veeva
4. Comply with local regulations, industry and company Code of Conduct
Comply with all regulations regarding interactions with healthcare professionals and follow company Code of Conduct
Take necessary action on issues of compliance and Pharmacovigilance
Be a role model in compliance with local regulations, industry and company code of conduct
Requirements
Minimum Education/Degree Requirements: University / Bachelor degree, major in Medicine or Pharmacy
Required competencies:
Government / Market/ Industry / Product knowledge
Account engagement skills
Promotion Action Planning / KEY Account Planning
Customer Relationship Management
Communication & Presentation skills
Planning and organizing skills
Negotiation and influencing skills
Results and solutions driven
IT literacy
Experience:
Direct promotion experience in healthcare industry is advantageous
At least 3-year experience in Promotion / Key Account Management positions
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Job details
How this role compares
Computed from every other active Sales role in our database, not just this employer's listings.
We currently track 2393 comparable Sales roles across 138 biopharma companies.
Salary context
636 of 2393 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 2393 comparable roles
+ 59 more countries
Seniority mix
956 of 2393 peers have a known seniority level
Therapeutic area mix
651 of 2393 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.