Brand Manager – Neuroscience Czech Republic & Slovakia

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at  www.abbvie.com . Follow @abbvie on  LinkedIn,   Facebook ,  Instagram ,  X  and  YouTube.

Job Description

We are looking for a dynamic and experienced Brand Manager to join our team and help shape impactful, patient-centric marketing strategies. This role offers the opportunity to work across functions, influence stakeholders, and contribute to the successful delivery of marketing-led initiatives in a fast-paced pharmaceutical environment.

Responsibilities:

Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus

Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics

Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits)

Lead the local digital maturity assessment and ensure delivery of digital listening/engagement activities (in-house or via agencies)

Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels

Become an extended member of the Brand Team and share Brand Team priorities with the IFT

Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities

Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments

Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities

Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols

In this role, you will:

Turn patient empathy into effective strategies and tactics

Tailor messages to diverse customer and stakeholder groups

Lead projects and collaborate across functions to ensure successful delivery

Support forecasting and KPI tracking with strong analytical thinking

Influence stakeholders, solve complex challenges, and present with confidence

Qualifications

Knowledge and Expertise:

Understanding of the healthcare environment and its evolving landscape

Knowledge of channel mix techniques

Financial processes and business acumen

Awareness of competition, customer base, reimbursement, and market access processes/issues

Understanding of pharmaceutical industry business practices, policies, and procedures

Fluent English

Knowledge of market research principles and opportunities

Marketing experience, ideally across a diverse blend of healthcare and other industries such as consumer or media

Experience working in other functions is preferred, including sales experience in any industry

What you bring:

Strong understanding of the healthcare environment and pharmaceutical industry

Experience in marketing, ideall.çşğ-y across healthcare and other industries

Fluent English, having advanced communication skills in local language

Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)

At least 3 years of experience as a Brand Manager or similar role

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html