Brand Manager, CRM (Ho Chi Minh City, Vietnam)

The Position

The Brand Manager is responsible for developing and leading the implementation of the brand strategy, with a strong focus on maximizing customer engagement and business performance. The major areas of accountability include:

Development and execution of OPU operational plan for the defined brands

Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU

Cross functional alignment with Medical Affairs and Sales

Continuously updates and educates the organization on topics relevant to the defined brand   supporting the sales functions with updates and training materials for the defined brands

Works closely with the ROPU brand team to provide continuous input and feedback

Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight

Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)

Ensures the preparation and implementation of activities for new brand launches

Duties & Responsibilities

1. Strategy:

Develop and refine brand strategies based on market trends, customer needs, and business priorities

Translate strategic objectives into tactical initiatives and ensure effective implementation to achieve business goals

2. Driving business results/ process/ cross-functional collaboration:

Providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)

Responsible for Operational Plan development and implementation

Responsible for ensuring Launch readiness

Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team

Responsible for monitoring and reporting

Accountable for customer engagement

3. People:

To supports knowledge and skill sharing within the organization

To build relationships with respective functions within OPU assigned

Requirements:

Bachelor’s degree in Pharmacy or Medicine

Minimum 3 years of experience in brand management in Pharmaceutical MNCs , preferably in Cardiovascular Renal Metabolic.

Strong business and marketing acumen with a customer-centric mindset.

Proven ability in strategy execution, project management, and cross-functional collaboration.

Proficiency in English , Microsoft Office, Outlook, and relevant database applications.

Excellent communication and relationship management skills.

 

Required Capabilities (Skills, Experience, Competencies):

Business and Marketing Acumen

Customer Orientation

Strategy Development

Project Management

Effective Execution

Relationship Management

Proficiency in MS Office, Outlook and database applications

]]>